Salk A. press release
For Immediate Release
Contact: Paul Miers – Proximity - 410.704.3638 ESPN3 Aims to Take Over Online Sports Video BALTIMORE, MD – May 1, 2010 – Proximity, the leading consulting firm for companies wishing to advertise to Gen Y, announced today that Adam Salk, Head Researcher for Proximity’s video division, will be presenting at the 2010 Video Advertising Conference on Monday, May 15, 2010 in Towson, MD. The topic, “ESPN3 aims to take over online sports video,” will cover methods for companies who wish to promote their products to a generation of consumers that prefers to fast forward through commercials and watch sports content on their personal computers.
As traditional television is being challenged by online sports content, providers need to give Gen-Y an outlet to watch content. The following are some key reasons for developing more online sports content.
The cost of cable and satellite sports content subscriptions
the cost of major sports associations online sports content
overcrowded marketplace
quality of content
"The market for online sports content is enormously vast and open for growth. As we already know Gen-Y expects all of their content to be provided for free, and sports boradcasts are no exception." Adam Salk
About Proximity
Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.
For Immediate Release
Contact: Paul Miers – Proximity - 410.704.3638
ESPN3 Aims to Take Over Online Sports Video
BALTIMORE, MD – May 1, 2010 – Proximity, the leading consulting firm for companies wishing to advertise to Gen Y, announced today that Adam Salk, Head Researcher for Proximity’s video division, will be presenting at the 2010 Video Advertising Conference on Monday, May 15, 2010 in Towson, MD. The topic, “ESPN3 aims to take over online sports video,” will cover methods for companies who wish to promote their products to a generation of consumers that prefers to fast forward through commercials and watch sports content on their personal computers.
As traditional television is being challenged by online sports content, providers need to give Gen-Y an outlet to watch content. The following are some key reasons for developing more online sports content.
- The cost of cable and satellite sports content subscriptions
the cost of major sports associations online sports content"The market for online sports content is enormously vast and open for growth. As we already know Gen-Y expects all of their content to be provided for free, and sports boradcasts are no exception." Adam Salk
About Proximity
Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.